“MERCI” CAMPAIGN:  SÉCURITÉ ROUTIÈRE - LÉA

Agency : Serviceplan

ECD : Dimitri Guerassimov - Fabien Teichner - Daniel Perez

Copywriter : Chloé Rosiaux 

Art Director : François Lesaint

Created for a competition, this campaign marked a shift away from shock-based accident imagery. Instead, Road Safety adopted a positive tone, thanking drivers for safe behaviors to encourage responsibility on the road.

“MERCI” CAMPAIGN:  SÉCURITÉ ROUTIÈRE - MARC